BenchLab Visual Revamp
During my time at BenchLab, I Initiated a captivating visual revamp, recognizing the need for a more universally compatible and cohesive brand image that aligned with the diverse array of services the business had to offer.
With a clear understanding of our target audience, primarily comprised of working-age individuals, my aim was to develop visuals that resonated with this demographic while remaining accessible and appealing to a broader audience.
Adopting a minimalist approach, I sought to create visuals that conveyed our message directly and succinctly. The minimalism allowed for seamless communication of BenchLab's offerings and values, making it easier for our audience to connect with the brand.
Incorporating a blend of monochrome and bold colors, I struck the perfect balance between professionalism and playfulness. This dynamic combination not only conveyed a sense of trust and reliability but also injected a touch of fun and vibrancy into BenchLab's brand personality.
The result is a revamped visual identity that embraces versatility, effortlessly engaging both our primary audience and beyond. BenchLab's new image reflects the business's commitment to delivering top-notch services while fostering an inviting and delightful learning environment for all.